Crush Your Q1 Marketing Plan With The Rule Of 78
The rule of 78 is a revenue formula for subscription-based companies. Put simply, if you close a deal in January, you earn that recurring revenue every month throughout the year (assuming you keep that customer for the full 12 months). When you close in December, you only realize one month of revenue. The sum of all numbers between one and 12 is 78, hence the name. As a SaaS company, Sprout’s team keeps the rule of 78 top of mind as we plan for a new year....